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Our Self-Help-SEO area is undergoing some major re-construction. We are adding about 40 additional tools, training videos, guides and a new face lift to make it even easier for you to not only apply the tools but to get results.

If you want to be notified of the launch of the new Self-Help-SEO area please feel free to fill out the “Contact Us” form and let us know to contact you when it’s ready.

Search Engine optimization for online business is the art and science of adapting a website which is meant for human visitors, to the search engines which even now read and understand only text. Done well, this can result in “free” search engine traffic from search engines such as Google, moves product, leads to new customers and brings in revenue.

Understanding online business as well as we do, we know that many websites and most shopping cart systems are not search engine friendly. We use several software products, several proprietary and one commercial that can do much to increase visibility in the search engines. All of these tools can be leveraged by most online businesses.

Search Engine Optimization has evolved much beyond optimizing one site however. Many of the most successful online businesses today must employ multiple websites, all optimized in a different way, along with getting thousands of links from websites around the internet in order to succeed. The ranking algorithms of all the search engines are different, which means you need a different strategy for each search engine. Link Directories, Blog and RSS promotions, Article Marketing, search engine optimized Press Releases, purchasing links, secondary content sites with triangular linking strategies, as well as others are all part of winning the game in SEO

As an online business, you probably don’t care about all of this, but you need to know that just optimizing your website is not enough, and has not been enough for some time now. To win at SEO takes some sophisticated use of technology, intelligent promotion, and a good long term strategy. We can help you get those search engine visitors you seek, the really valuable ones that are searching for exactly the very products and services you carry, and who are willing to pay for it.

Search engine marketing is the process of buying visitors through ads on the major search engines such as Google, Yahoo, MSN and others, as well as by placing ads on targeted websites within their respective advertising networks, which are quite extensive.

When people search for specific items on these search engines your ads are then triggered, and when people click on your ads they are then brought to the appropriate page on your site where they can find out about and purchase that item. Other ads can be put on selected websites, and be text or graphical. The text versions of these ads are designed so that if the page a person is viewing on the internet has certain content in it which matches the keywords the advertiser has chosen, the ad will then show, which if done correctly, targets consumers at the exact time they are interested in a specific item.

In order to be successful, really successful, an online business must approach this area much differently than a typical B2C (business to consumer) advertiser. Buying targeted search terms is not enough, and is about where most other companies stop. It takes research by online marketing experts to find the correct terms that will lead to a profitable marketing campaign with proven ROI.

Further, unlike most other companies, we know the ROI of the online marketing process inside and out, so we use our patent pending ROI Accelerator system to actually maximize the revenue per visitor. What’s the secret? Hint: it has nothing whatsoever to do with the cost per click, bidding strategies, ad text, or the url the person visits on your site. We will give you this secret free which will result in a huge boost in ROI just by calling us at 800-980-1746.

To execute a Pay Per Click program successfully, all ROI must be tracked for each and every keyword and advertisement across each search engine, and ideally be tied through a CRM system so that we can track our advertisements from all the different search engines and websites, all the way through to the new customer acquired, and further calculate the dollar retail value that customer meant to us. Only then can we begin the ROI Accelerator process. Most online businesses use on the order of thousands of keywords as opposed to hundreds like B2B (business to business) advertisers do, so it necessitates leveraging technology that can help with the management and all the advertising creatives and keywords. Our proprietary system, RetailRev Optimizer, can be used by itself as a self service item, or as a tool to help increase your ROI in marketing programs managed by us.

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